People willbut will........to make (their) world a better place
from Sunday Telegraph 30/12/06.......
What irks Mr Walters is that much of the wisdom acquired during the Woodward reign at Twickenham is now being ignored. "It's very important to examine success," he says.
"There was no proper debrief after winning the rugby World Cup. Reports were written but they didn't ask for the view of some people on the bench, the groundsman, the bag man.
"Everybody looks at things differently and every view is just as important because it's a game of inches. Everybody brings an inch. It's about sticking them together." Mr Walters cites an example of how knowledge from the Woodward era has been jettisoned. "One of the things we did was to change our kit at half-time. Now it's not happening, or at least some players do and some don't. I noticed Pete Sampras changed his shirt on Centre Court, particularly when he was down. It was like saying to his opponent: 'Listen, mate, this game's just started for me.' So, when we ran out for the second half the opposition must have felt: 'Bloody hell, this is a new team.' The players also felt better, and if they'd had a bad first half it was like dumping that in the waste bin."
Such attention to detail was a crucial element in England's World Cup triumph. Sir Clive was dispatched to study training methods with the Denver Broncos, the American football club, while the players learnt about teamwork from the Royal Marines.
But underpinning everything was a sense of mission. "I said to Clive that we could do all this stuff but if we don't have the hearts and minds of the players then it's a waste of time," Mr Walters explains.
"What we had to do was create a cause, because people will fight for a right but they will die for a cause. We came up with the idea that our duty was to inspire the nation. That was our cause and everything sprung from that."
A bit of inspiration would not go amiss as another year of sporting failure beckons, though Mr Walter believes success will not come unless administrators or even the Government grasp the nettle. Leadership is the key.
"Our coaches are as good as anyone else's and we've got the players. We've got all the ingredients, and that is what is so sad. I think the general public are sick and tired of mediocrity but you can't just hope that something will happen. In business, you've got to go out and make things happen."
However this is not at any cost or just any cause - its still necessary to get a cause people will die for...
Soldier's Dream - Chris Hall
We never wish to fight
but we are willing to die
We die for a cause that's not our own
Many of us soldiers will never come home
We never wish to fight
but we die to protect your freedom
We die for a cause that's not our own
Many of us soldiers will never come home
We love our families, we love our country
We are willing to die for their protection
This is our cause, this is our own
A soldier's only dream is coming back home