NTNON Gramophone (not quite SPIN selling - click here))

......What do I do with my old 78s?

SPIN stands for Situation, Problem, Implication, Needs

NTNON = Not the Nine O'clock News

IDEAS - the Age of Ideas - Keep in Touch

Moving from Attention to Attraction Economy
Information > Knowledge > Interruption > Permission > Experience >>> ATTENTION
P&G soap adverts > Tesco / Carrfour > Customer (screen & mobile) in charge of decisions

Think through heart - Power to People (consider Mary Quant's mini skirts - KR early job)

• interruption >> Attraction
• reaction >> interActive - having an influencing dialogue
  
• marketing AT >> connecting with
• RoI (investment) >> RoI (involvement)
• Rational >> Emotional

embed 'Lovemarks' (nb Saatchi & Saatchi copyright the Lovemarks Co) - Evolving beyond Brands

• Lovemarks - Loyalty beyond Reason
• Owned by people
• adding mystery, sensuality and intimacy

• Irreplaceable moving to Irresistible
• Consider axes of Love and Respect

• Not transaction... having relationship
  

Go beyond Green - How sustainable are you really?, You'll be here tomorrow but your dreams may not.
GREEN >> BLUE
environment >> environment + economy + society + culture
fear >> radical optimism
obligation >> opportunity
planet & consumers (who wants to be called a consumer?) >> people
global problems >> individual passion

krconnect.blogspot.com

full script of Institute of Director's annual convention speech