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Friday 25 September 2009
Wednesday 16 September 2009
Cold calling emails
Personalisation and context
Focus: emphasis is on the value for reader, making it worth reading.
A call to action: suggests action to contact to set up a call; a self-confident approach that can contrast with impression given with more desperate overtones in an email.
Clear language: well written and error free, taking the time to care, which makes reader feel more respected
Focus: emphasis is on the value for reader, making it worth reading.
A call to action: suggests action to contact to set up a call; a self-confident approach that can contrast with impression given with more desperate overtones in an email.
Clear language: well written and error free, taking the time to care, which makes reader feel more respected
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