Friday 25 September 2009

Risk headings - aide memoire

EXTERNAL RISK SOURCES
Political
Economic/Markets - Financial and monetary
Social
Technological
Environmental/Ethical
Legal


INTERNAL RISK SOURCES
Systems
Security
Structure
Strategy
Skills & Staff
Style & Shared Values (Culture)

Wednesday 16 September 2009

Cold calling emails

Personalisation and context
Focus: emphasis is on the value for reader, making it worth reading.

A call to action: suggests action to contact to set up a call; a self-confident approach that can contrast with impression given with more desperate overtones in an email.

Clear language: well written and error free, taking the time to care, which makes reader feel more respected