Information > Knowledge > Interruption > Permission > Experience >>> ATTENTION
P&G soap adverts > Tesco / Carrfour > Customer (screen & mobile) in charge of decisions
Think through heart - Power to People (consider Mary Quant's mini skirts - KR early job)
- interruption >> Attraction
- reaction >> interActive - having an influencing dialogue
- marketing AT >> connecting with
- RoI (investment) >> RoI (involvement)
- Rational >> Emotional
embed 'Lovemarks' (nb Saatchi & Saatchi copyright the Lovemarks Co) - Evolving beyond Brands
- Lovemarks - Loyalty beyond Reason
- Owned by people
- adding mystery, sensuality and intimacy
- Irreplaceable moving to Irresistible
- Consider axes of Love and Respect
- Not transaction... having relationship
Go beyond Green - How sustainable are you really?, You'll be here tomorrow but your dreams may not.
GREEN >> BLUE
environment >> environment + economy + society + culture
fear >> radical optimism
obligation >> opportunity
planet & consumers (who wants to be called a consumer?) >> people
global problems >> individual passion
krconnect.blogspot.com
full script of Institute of Director's annual convention speech
