Every company has tonnes and tonnes of data, but they are all asking the same questions. Information and knowledge are table stakes. Insight and foresight win.
In other words, don't ignore the spreadsheets and marketing studies but figure out ways to go beyond them. "We're all swamped in information. What we're looking for is ideas. We're trying to get to the future first."
'Fail Fast, Learn Fast, Fix Fast'
Success is inversely proportional to the time spent doing Strategic Planning. The further one gets from Head Office the more likely we are to have a 100 day planning process.
Feel like Family - Play like a Team - be Demanding & Caring