based on information available on the group's website
- value pricing, high quality, fun, great customer service and innovation
whilst at the same time being
- authentic, people-oriented and hip
and associated with
- Virgin founder Sir Richard Branson and his personal reputation.
Virgin Group Brand Values
Fun = enjoyment and humour, not offensive and incompetent
Value for Money = simple, not cheap
Quality = attention to detail, not expensive for the sake of it
Innovation = challenging convention, not different for the sake of being different
Competitive Challenge = responding to consumer needs, not being irrelevant
Brilliant Customer Service = empowered, not unprofessional people
sounds great - what can I do to help...
