Monday 4 May 2009

Confidence, Clarity, Compliance and Competitiveness - key ingredients in winning

Evaluators look for the following in tender submissions
confidence
- this comes across in the language used
clarity
- is about keeping the message simple and relating to their requirements
compliance
- is vital and can only be achieved by ATFQ both accurately and fully (whilst also following the guidelines in an ITT which may seek that the structure of each response includes 'Benefits', Challenges' and' Evidence'
competitiveness
-In addition to the above, it is also vital to be 'competitive' by including what is better about OUR proposal over that of our competitors'. Always remember the strengths and weaknesses of having an incumbent position