Saturday, 5 June 2010

Virgin Brand Values - aide memoire

based on information available on the group's website

The Virgin brand revolves around delivering 
- value pricing, high quality, fun, great customer service and innovation 
whilst at the same time being 
- authentic, people-oriented and hip 
and associated with 
Virgin founder Sir Richard Branson and his personal reputation.

Virgin Group Brand Values



Fun = enjoyment and humour, not offensive and incompetent


Value for Money = simple, not cheap


Quality = attention to detail, not expensive for the sake of it


Innovation = challenging convention, not different for the sake of being different


Competitive Challenge = responding to consumer needs, not being irrelevant


Brilliant Customer Service = empowered, not unprofessional people

sounds great - what can I do to help...

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