Saturday, 27 September 2008

IDEAS - the Age of Ideas - Keep in Touch

Moving from Attention to Attraction Economy
Information > Knowledge > Interruption > Permission > Experience >>> ATTENTION
P&G soap adverts > Tesco / Carrfour > Customer (screen & mobile) in charge of decisions

Think through heart
- Power to People (consider Mary Quant's mini skirts - KR early job)

  • interruption >> Attraction
  • reaction >> interActive - having an influencing dialogue
  • marketing AT >> connecting with
  • RoI (investment) >> RoI (involvement)
  • Rational >> Emotional

embed 'Lovemarks' (nb Saatchi & Saatchi copyright the Lovemarks Co) - Evolving beyond Brands

  • Lovemarks - Loyalty beyond Reason
  • Owned by people
  • adding mystery, sensuality and intimacy
  • Irreplaceable moving to Irresistible
  • Consider axes of Love and Respect










  • Not transaction... having relationship

Go beyond Green - How sustainable are you really?, You'll be here tomorrow but your dreams may not.
GREEN >> BLUE
environment >> environment + economy + society + culture
fear >> radical optimism
obligation >> opportunity
planet & consumers (who wants to be called a consumer?) >> people
global problems >> individual passion

krconnect.blogspot.com

full script of Institute of Director's annual convention speech

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